However, later TikTok launched a beta in advertisement options and has a capacity that helps to grow in markets. This made Western countries use the beta version of advertisements, which allows them to increase their brand value.
1. Biddable Ads
Most social media applications have some type of biddable ads where it is like anyone can set and run the ad by themselves. This was a great way for the brand owners to run the advertisements by themselves.
In 2019, TikTok introduced beta ads of the managed service platform which brought TikTok into the ad space.
Already we know that TikTok is a video-based one, where advertisements or in the form of video clips and this makes more ads.
TikTok ads have started with the regular ads but now the minimum you have to run the ad for $500.
TikTok advertisements types and their action model
- CPC (cost per click)
- CPM ads
- CPV (cost per view)
You can run the advertisement depending on age, gender, location, and targeting depending upon the time. TikTok has three other ad formats, which will have a larger budget.
2. Brand Takeover
This type of advertisement will appear when the TikTok application is opened. You can also make users redirect to the place you like.
The use of a brand takeover advertisement is limited to per day per advertisement. Grubhub tried this type of advertisement to install their mobile application during the testing phase of TikTok.
You can buy TikTok views where you get many users to view and get engage with your profile.
3. Hashtag Challenge
Hashtag challenger is completely user-generated content that is used for the challenges, and hashtags are used related to the challenges. This tends to the users to create and share content using the platform.
4. Branded Lenses
Similarly to Snapchat and Instagram, TikTok branded lenses will make face filters that help more users. It has been estimated that more than 2.6 million adult users use the TikTok platform.
It has had explosive growth in TikTok till now. It is good for the brand that targets teens to invest in TikTok using influencers and by buying creating challenges.
5. Hashtag challenges:
These ads encourage users to participate in a branded challenge by creating and sharing their own videos with a specific hashtag. These ads can be sponsored by brands and appear on the Discover page.
To advertise on TikTok, businesses can create an account on the TikTok Ads Manager platform and set up a campaign. They can then select their target audience, ad format, and budget.
TikTok offers different targeting options, including demographics, interests, and behaviors. Businesses can also track their ad performance and adjust their campaigns accordingly.