There is no one-size-fits-all answer on how to rank a website On Google’s first page, as the best way to improve your website’s SEO ranking will vary depending on the specific needs of your business. However, some general tips that can help include: 15 SEO tips for websites to rank higher in Google:
1. Every page of your web account:
You must take into account that the ranking of your website is measured by all the pages that compose it.
This means that all the pages that make up your website are relevant and therefore must be optimized.
Obviously, the main page should be the most important or rather, the one that should be most popular among your pages since it is the one that best summarizes the purpose of your work.
The more references there are to your pages on other websites, or internal references on your own website to the different pages, the better positioned the web itself will be.
For this reason, be sure to reference well and optimize each of these pages in the best way.
2. Create original and unique content:
From the title to the descriptions and the conclusion, absolutely all the content of your website must be written in your own handwriting (figuratively, of course).
This means that, for Google to value your website as “worthy” of a good position in its search results, you should not copy descriptions or titles, let alone paragraphs of it.
Create original and unique content Regarding the images, the same thing, you will have to be the owner of all the images that make up your website if you want to be well considered in the search engine because it is very strict in terms of requiring originality in the contents of the pages.
It is true that all this will take a while, and is that creativity will be the most important factor to give a good impression of your website to search engines.
It will be a long process, but in the end, you will see that it has been worthwhile when you see results of your SEO improving little by little.
3. Do a study prior to the choice of what your keywords will be:
Your “keywords” or keywords are the best descriptions of the purpose of your website. The SEO of your page will be determined by the keywords you use to know with whom and in what sector you compete, and especially, how consumers can find you and rank a website on google.
What is your website talking about? What do you sell in your online store? Summarized in keywords (individual or compound), you will use them by associating them to your pages to let Google know where to find you when consumers search for what you offer.
For example, imagine that you sell “leather bracelets” and “leather belts”, in which case, you should use the word “leather accessories”, or both keywords on your homepage, but use each one separately on each page of your website where each product is offered.
When a consumer starts a search on Google, one or more keywords that match your request will be used. The results will be shown to correspond to the most relevant pages for the keywords.
Do not use more than two or three keywords per page, combining too many keywords will only confuse Google and lose specificity for your website.
Also, if you are planning to offer your content in other languages, remember that you will have to adapt your keywords to the language of your international target audience.
For this, the most useful tool will be the Google Global Market Finder, where you can enter your keywords and collect the equivalents in the country you want to direct your content.
Do not forget that to use these two useful tools you must create an account with Google+, as always, for free.
Keywords are often composed of several words (usually 4 or 5) for you to rank a website will help you find the keywords that are most relevant within the sector in which you are.
. Keep in mind what your visitors can find on Google before associating requests or questions whose response is to reach you.
Questions like “Where to buy leather bracelets?”, Or simple phrases such as “the best leather accessories”.
Do a study prior to the choice of what your keywords will be another good idea would be to analyze the keywords of your competitors.
How can we find out what they are? It is simpler than it seems, go to the main page of your website and press the right mouse button, select “Inspect item” and you will see a window appear at the bottom of the screen, this is the “Source Code” or source code.
Click on the triangle to the left of the drop-down with the header information (<header>), this will display the information that has been provided for the title (<title>), description (<description>) and keywords ( <keywords>).
Thanks to this tool you can collect many ideas to use for your own keywords and descriptions.
4. Secure your online business code without errors
When you add products to an online store or content to a website, make sure that your encoding (HTML or CSS) does not have a single error, since a single typing error can become a disaster for the appearance of your website.
It is a fact that Google values ”clean and flawless” encodings to promote them in its search engine.
Do not forget that modifying or creating code requires previous experience and complex knowledge, that if lacking, it is better not to venture to use it and hire an expert programmer to develop it.
5. The role of the target information and how to use it:
I do not know if you will already be familiar with the term “Meta Information” or not, but what I am sure of is the fundamental thing that is for the success of your web or online business, as far as SEO is concerned.
This information will be the one you should use to fill in the fields that show the identity of your website.
When you search Google, the results that appear will have the following format:
The title Meta: This is the title of your page. With a maximum of 60 characters (including spaces), your title should be attractive but also provide the maximum and clearest information possible.
Your URL: The URL is what follows the domain name of each of your pages after the bar (/). It will always consist of several words separated by dashes (-) and should not be too long, containing only the most significant words to convey the message.
The description Meta: Must not exceed 160 characters. Write a description of what visitors will find on this page and remember to use the keywords associated with this page.
Remember that if the description is too long, Google will shorten it automatically, losing the overall value of your description.
In the case of not filling in the field of description, Google will adopt a description of any other page for the page without a description.
It is very likely that the assigned description has nothing to do with the actual content of your page, so it would be losing value. Make sure you do not leave the description of any page blank.
6. Take care of the composition of your URLs
As I mentioned above, the URLs of your pages are also important when it comes to improving your SEO.
You must describe the content in a sentence, without the need to contain articles and other grammatical forms that are not completely relevant to explain what can be found in it.
7. The importance of internal and external links
Another aspect to keep in mind is that all your pages are related to each other, not only because they have a common content in which they mention each other, but also include links from one page to another.
Do not forget to include external links to other materials too, they will add value to your content. To create these links you will have to use HTML code. For quality optimization, your links should never be more than 6% of the total content of the page.
8. Your logo, your identity mark
Your logo is not only a drawing that beautifies your website, but it is a hallmark of everything that is related to your website.
This is an expression of the values, objectives, and motives of your work, in addition to the first thing that your clients and target audience will recognize.
In addition, it is important that it be clearly visible on all the pages of your website, and that you must carry a link to your homepage when your visitors click on it.
9. Only in the case of having two domains
and wanting to redirect visits from one to another → Create redirects 301
If you have a website with constant traffic and want to move it to a new domain, you should bear in mind that Google may take four to six weeks to recognize your new domain and give it the position it deserves in the ranking.
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Therefore, you must take into account redirects 301, which will redirect the traffic of your old domain to the new content automatically when you have linked them.
10. Open a page that contains a blog
Create a page on your website that is dedicated to the publication of blog entries to present a new face of your business, more directed to the client directly from you to you, not only the commercial aspect but to show a more human face.
With a blog, you can offer tips, tricks, and any other interesting information for your audience.
But the best of all this is not only the social image that you can offer, the best of all is that each of your publications will improve your SEO and allow you to attract new potential customers.
11. The role of social networks
At this point, I will not tell you anything new that you do not know about the need to use social networks to promote your website.
The most important social networks are Facebook, Twitter, P interest and Instagram. Having an account with the name of your business in each one of them will always help you to go further in the network and to include more public.
The role of social networks have a Facebook page, and a Facebook store, create an active Twitter account and post often (never leave your profile on an abandoned social network), help update your content and keep your audience “hooked” to your news
You will improve your presence on the web, you will receive new customers and you will have access to a network of contacts and distribution without equal.
Consider also the use of Google+ to access useful tools such as Google Trends and Google Analytics.
12. Use the newsletter (or newsletter) and update it often
Thanks to the “newsletter”, your users or customers will receive relevant information about your company on a daily basis.
You will need an RSS feed to create the space that will allow fluid and the updated communication channel between your news generator and new content, and your customers.
In this way, all subscribed visitors will be notified, whenever there is any news in your blog.
13. Adwords, the payment ticket to fame in Google
If you still do not know Google Adwords you are missing the first essential step to appear in Google results immediately.
By selecting the most relevant keywords and establishing a specific budget for these words, you can create high traffic on your site.
Adwords provides a quick way to appear in Google ads, those first three links that you will see appear just above the organic results generated by the search engine through SEO.
This tool does not improve your organic positioning exactly, but it will give you the opportunity to get to know you more quickly than with the creation of content, links, and organic visits.
Do not forget that once you have finished your advertising campaign with Adwords, your ad will no longer be visible.
So, plan your strategy well so that your investment is profitable and reaches the maximum number of potential customers.
14. Learn how to use Google Analytics and save the information.
With this tool (also owned by Google) you can create your own analysis strategy based on your website.
This provides information as necessary as the daily tracking of your web traffic; how many visits have you had, the average connection time, the number of pages visited, and the conversion rate of your web or online business (this you will have to establish for the platform to recognize it).
15. An original and unique domain name
As a last tip, you could not miss a few lines dedicated to your domain name. As we mentioned before about your logo, we could say that it also applies to your domain name.
It will be what all your visitors will remember along with your logo. It is very important to create a domain name that is attractive and revealing about the service you provide.