While running an online business, it is necessary to know about image SEO optimization. This necessarily requires attracting shoppers that are going through google images to reduce the time that your sites take to load items.
With all these in consideration, you will have yourself a very successful eCommerce website. The following are the top ten image optimization tips;
Enhance your Alt Tags Intelligently
Alt tags are simply defined as text alternatives to images when the browser can’t properly render them. Even when the image is not properly functioning, when you move around it with the mouse pointer you can be able to see the alt tag text.
The alt options furthermore increase the image SEO optimization value of your website. Associating keywords with images will help your rank to be better as a matter of fact.
Strategize your Image Dimensions and Product Angle
You need to be able to show various angles of your product. This is just what marketing requires in the modern setting. If it’s a car, for example, you need to show images of the interior, the rear, rims at a close-up, underneath the hood, and any other part that may be of interest to car buyers.
Reduce the File Size of Your Photographs
Most visitors on the internet take an average of 3 seconds for a website to load on a laptop or desktop and about 5 seconds on their mobile gadgets. If your images take more than 15 seconds to load then that is a major buzz killer.
People are never that patient and therefore they ought for images that load faster. Decreasing the size of the image files on your webpage and increasing page load speed will work to your advantage.
Describe Your Image in Casual English
When dealing with image SEO optimization, it is very crucial to use normal keywords in order to help your webpage rank on search engines. Therefore, it is essential that you create a descriptive, keyword-rich file name for the optimization.
Look at your website analytics and see the phrasing patterns that your customers use while searching for stuff.
Find Out the Right Image File to Use for the Right Situations
There are only three types of formats in which images can be uploaded: JPEG, GIF, and PNG. JPEG (.jpg) is somehow the de facto standard image of the internet.
GIFs (.gif) are relatively lower quality images compared to JPEGs and are usually used for simple images such as icons and decorative images. PNG images are taking over as a substitute for GIFs.
Know How to Handle Your Thumbnails
Thumbnails are awesome but you need to be careful. They can work against you your page loading times. Make sure that thumbnail file sizes are as small as possible as well as vary your alt tag text so as not to duplicate text that you would use for a bigger version of the same image.
Use Caution When Dealing With Content Delivery Networks
Content delivery networks (CDNs) are very fast turning out to be a haven for hosting images and any other media files. However, they come with backlinks. Backlinks are important for image SEO optimization.
The more backlinks you have the better your site ranks in the search engines.
Test your images
The main point of optimizing your images is to assist you in increasing the visits to your site. Therefore after doing all these methods proposed, it is important that you test the system from time to time in order to update or make the necessary changes.
Make Use of Image Site Maps
Be Careful About Your Decorative Images
Even though decorative images can add a lot of aesthetic appeal to a webpage, they often result in bigger combined file sizes and slow load times.
Therefore, always be keen on decorative images so that they may not cause problems to your site and discourage potential visitors.