Instagram Influencers: Approximately 1 billion people across the globe use Instagram every month, making it one of the most popular social media networks in the world. Kenyans account for a little over 2 million of the world’s users. Instagram has changed how people interact with one another.
In today’s world, having many Instagram followers is a source of pride, as firms leverage these users to spread their brand messages and increase sales. Advertisers seek celebrities with a large following to get their goods and services in front of the biggest audience possible.
Here is a list of the top 10 Instagram accounts in Kenya by followers count;
Top 10 Instagram Influencers in Kenya by Followers Count
1. Lupita Nyong’o – 9M followers
Known for her performance in Shuga, Lupita Nyong’o is a Kenyan actress who rose to worldwide recognition. On top of that, she has won a Golden Globe and many other accolades, including a BAFTA and an MTV Award.
2. Eric Omondi – 3.7M followers
The self-proclaimed President of Comedy Africa, Erick Omondi is a singer and entertainer.
At Big Tyme Entertainment, Omondi now serves as CEO and co-founder. As a result, he’s become a polarizing figure recently, appearing in the media more frequently for the wrong reasons than the good ones.
For the last several months, he has taken on the role of savior for the Kenyan music business, lobbying for 75% of all Kenyan media outlets and events to include Kenyan artists and their work on air. Even though he is advocating for the rights of Kenyan artists, he has found himself in conflict with them.
3. Tanasha Donna – 3.5M followers
Tanasha Donna is a singer, model, beauty influencer, and entrepreneur. She got famous because of her relationship with Tanzanian superstar Diamond Platnumz, with whom she had a child. After separating from her baby daddy, she became more prominent, continued her singing career, and landed lucrative endorsements.
4. Akothee – 3.2M followers
Popularly known as Akothee, Esther Akoth, is one of Kenya’s most divisive and sought-after personalities. The CEO of Akothee Safaris, Madam Boss, has a reputation for speaking her mind.
While not a single mother herself, the singer-songwriter-entrepreneur is happy to identify as the “President of Single Mothers.” she says. Forbes has ranked the outspoken mother of five, with a net worth of $10 million, as the 15th wealthiest singer in Africa.
5. Bahati – 3.2M followers
The musician rose to fame with his popular religious songs and has not left the industry since.
6. Betty Kyallo – 3M followers
Betty Mutei Kyallo is an award-winning media personality and businesswoman. She is one of Kenya’s leading influencers and ambassadors to big brands. In addition, she owns a barbershop in Upper Hill neighborhoods and a high-end salon in Nairobi’s affluent Kilimani.
Betty and her sisters also have a reality show called Kyallo Kulture, which you can watch on Showmax.