People earn money from being social influencers on Instagram, Facebook, and Twitter and the recent emergence of TikTok in Kenya has seen influencers earn up to seven figures.
According to Forbes, Addison Rae Easterling tops the list of top 7 TikTok earning stars when she pocketed a whopping $5 (Ksh555 million) million in 2019.
TikTok pays many people in Kenya as well. Currently, Azziad Nasenya tops the list of the highest TikTok earners with over 1 million followers. She is estimated to be making at least Ksh500,000 per sponsored post.
TikTok is growing at a faster rate among social media sites and you may not want to let such an opportunity to make money slip off your hands.
Steps Towards Creating Money on TikTok
To make money on TikTok, you first need an account. There are no technicalities required when creating a TikTok account; just download the App from the Google Play Store, Apple Store, or any other App store depending on your device.
After you have set up your account, you will need to follow these steps to start earning;
1. Create Your Brand
The first step towards making your business successful is branding. Make your potential followers or audience know what your channel is all about. Come up with a specific idea or content you wish to distribute, and this should be aligned to the specific target audience. Make your videos specific; either entertaining, educative, or informative and maintain consistency to create a positive image. This way, you will be able to capture the attention of people or companies looking for influencer marketers.
2. Popular Content.
As mentioned in the brand visibility, popular content is the road map to creating money on TikTok. Make your videos more entertaining, unique, fresh, and interesting, and stay up to date to keep daily visits to your channel.
Study the market and learn which content is popular and thrills the audience. This will keep you on your toes to produce the most selling content on the platform.
3. Increase Your Traffic
Produce content regularly and gain more viewership by sharing it on other social networks. On average, work on growing the number to over 10,000 followers before you can think of attracting any marketing to your channel.
Strategizing growing your traffic to hundreds of thousands through quality and popular content, produced regularly to maintain consistency.
Perhaps you have gone through these steps and your TikTok account is looking great to start making money. As promised at the start of this article, here are the ways you can use to monetize your TikTok account:
Ways to Monetize Your TikTok Channel
1. Become an Influencer Marketer
The fact that you have tens of thousands of followers on your channel, you possess the power to influence. Most companies and brands in 2022 are shifting towards influencer marketing to reach out to their target market.
Influencer marketing has been there, but the rise in TikTok usage among the Kenyan population is redefining strategy and the way influencers will make money by producing short videos for brands.
2. Get Sponsors
Once you have a recognized TikTok brand, your content is popular and the traffic is great, you can think of getting a sponsor for your service. This is simple, you apply for sponsorship from a company or brand seeking publicity for your audience.
What happens here is you produce short videos in relation to the brand, share them with your audience, and get paid by the sponsor.
3. Tap TikTok Creator Fund
This is a pool of money TikTok distributes among users in the Creator Fund. You can apply for Creator Fund if your account has at least 10,000 followers and has at least 100,000 video views in the past month. This is possible if you build your brand, and produce popular videos that get high, consistent traffic.
According to the company, the amount of money you can make from the fund depends on elements such as video views, video engagement, and adherence to the terms of service.
4. Become a TikTok Consultant
As the fastest-growing social media site, many companies and brands look forward to embracing its use to reach out to target markets. Having expertise and knowledge of using the App, you are the most after-sought person to help achieve this marketing dream
You can make money by becoming a TikTok consultant for these businesses. Companies and brands are looking for individuals to create TikTok strategies, build their brands and boost traffic and engagement.
5. Sell Products/Services
If you have a business you can produce short videos and market its products or services on TikTok. Your followers will get acquainted with your business and start placing orders.
People pay for value. Whether that value is entertainment or education, your followers must see it as much for them to keep coming back and give you an audience size big enough to attract partnerships with brands.
As such, the journey to making money on TikTok should not be taken lightly or as a little side hustle that you can dedicate sporadic times of your day to work on.
You may do well to learn from the stories of the successful and moderately successful TikTok influencers to truly understand the extent of dedication needed to cut through all the noise and be recognized as a brand worth being associated with.
It also means you may need to learn a little more about branding, and marketing even from the traditional sense and the very elusive art of going viral.
6. TikTok Coins in Kenya
The first way that you can make money on TikTok as a creator is through coins.
Now let me quickly explain how coins work.
First of all, as a viewer, you can add coins to your TikTok account BY clicking on the three dots up on your profile and then clicking balance.
7. Create and sell TikTok accounts
The third and final way to make money on TikTok in Kenya as a creator would be to create and sell TikTok accounts.
One thing though, obviously this wouldn’t be done through like a personal account under your name and with your face.
But if you HAVE a different specific type of TikTok account, say an account that did compilation ‘X’ or funny videos or something like that.
Or anything you could build it up and sell to another marketer.
In fact, this is a very popular strategy on other platforms like Twitter and Instagram.
People build up niche topic accounts and then sell them after gaining enough followers.
8. TikTok Management Services
You can also make money by offering management services for creators on TikTok in Kenya.
Here you can offer your services by helping them with a content strategy such as meeting content production goals, capitalizing on offers, and helping them grow their following.
9. Join TikTok’s Creator Marketplace
TikTok offers a Creator Marketplace where you can work with sponsors and brands to create content, including videos. You have to have at least one hundred thousand followers before you’re eligible.
The Creator Marketplace includes an analytics tool that can help businesses pinpoint the engagement statistics they have achieved so far.
How many views do you need to get paid by TikTok?
In order to get paid directly by TikTok, you must be 18 years or older, have at least 10,000 followers, and have accumulated at least 100,000 video views in the last 30 days.